The news and cinema constantly hesitates between what can lure the two dominating generations of Millennials and Boomers, putting Gen X in a position similar to that of the forgotten middle child at times; but what marketers often forget is that the consumer group who actually dominates the spectrum as far as purchasing is the one who knows every side. Being one of the largest generations, many forget that Gen X is the powerhouse of homeowners. They own homes for themselves (MUCH unlike Millennials) and do the deciding on homes for their parents, and some even buy houses for their children; they rent out properties, invest and flip them; they’re always looking for the next big thing in the home market.
One might go so far to say that Gen X controls the home market entirely, but what is it that they want in a living situation? Is it being near a park and recreational areas to enjoy the outdoors? Having their bank, grocery store, beauty and hair salon, doctor’s office and morning coffee spot within walking distance? What about the commodities of life, favorite restaurants, a movie theater and fast food nestled in between? Throw their favorite bar in there, and that, my friends, is paradise.
No matter what generation you’re a part of, you can enjoy the wealth of having it all at your fingertips. Contact Kim Lanz Today at firstname.lastname@example.org for your next home.